Job listings in Bulgaria almost flat in September, data shows

HR firm and jobs site JobTiger counted 37,251 job ads in Bulgaria in September, almost matching August's 37,267. The gap is just 16 ads, a drop of 0.04%, after August had jumped nearly 6% from July.

Compared with September 2025, the number of ads is down around 9.5%, meaning almost 3,900 fewer job postings.

Month on month, marketing and advertising grew by about 8.7%, and HR grew by almost 8%. Trade and sales added 683 ads, up 7.4%. Healthcare and pharmacy rose 2.4%, while administrative jobs and construction stayed flat compared with August.

Hotels and restaurants moved the other way, with ads down about 5.7%. JobTiger says this may be linked to the end of the summer season. Accounting, auditing and finance fell around 3%, manufacturing dropped about 1.2%, and IT lost about 1% month on month. Compared with a year earlier, IT ads are down 22%. Trade and sales remains the biggest category, making up about 27% of all ads, followed by manufacturing with 18%, hotels and restaurants with 13%, and administrative jobs with 11%.

In Bulgaria's six biggest cities, job ads rose about 1% overall month on month. Sofia was up around 4%, Stara Zagora around 2%, while Burgas barely changed. Plovdiv saw ads fall about 3%, Varna about 6%, and Ruse about 5%. Sofia still has the largest share of the market, around 40%, followed by Plovdiv with 10% and Varna with 7%.

Remote job ads kept rising for a second month running. In September there were 2,533 of them, up about 2.5% from August, but down almost 25% from September 2025. They make up about 7.3% of all ads. IT accounts for the largest share of remote jobs, around 44%, followed by administrative roles with 22%, business process outsourcing with 17%, and trade with 12%.

JobTiger describes September as a month of holding steady rather than a clear rise or fall. The firm says the stable overall total doesn't mean the market stopped moving — falling demand in one sector was offset by growth in another. City-level trends were more mixed than in August, when most cities tracked saw gains.