Bulgaria ranks 36th in the world for net financial assets per person, with 14,790 euros in 2025, according to the 17th edition of Allianz's global wealth report. A year earlier the country stood 35th.

Bulgarian households' debts climbed 18.1% — twice as fast as their financial assets, which grew 10%.

Household financial assets in Bulgaria hit 136.5 billion euros. The pace of growth eased slightly from 2024, when it stood at 11.2%. Across Eastern Europe as a whole, assets grew 11.2% in 2025.

Deposits rose fastest, up 17.3%, followed by insurance and pensions, up 15.8%. Securities added just 2.4%, down from 5.8% a year earlier — one of the weakest results among the countries in the report. In absolute terms, only Romania saw the value of its securities fall.

The report says the rise in securities in Bulgaria comes more from higher valuations than from new buying. In 2025 Bulgarian households sold more shares than they bought, a net 0.2 billion euros. Securities make up 35.4% of their portfolios, against an average of 35.9% for Eastern Europe.

New savings came to 11.9 billion euros, up 10%. Of that, 73.9% went into deposits — the highest share in Eastern Europe — 20.8% into insurance and pensions, and 2.1% into securities.

After inflation, growth for 2025 stood at 6.3%. Bulgaria's cumulative real increase since 2019 is 18.6%, against an average of 24.5% for Eastern Europe.

Household debt reached 37.2 billion euros, the second-fastest rise after Turkey. Net financial assets — savings minus debt — stood at 99.3 billion euros, up 7.3%.

The United States tops the ranking with 296,950 euros per person, followed by Switzerland with 275,980, Denmark with 197,510, Singapore with 192,840 and Taiwan with 164,470. The top ten also include Sweden with 155,980 euros, Canada with 135,350, New Zealand with 127,550, the Netherlands with 116,600 and Belgium with 114,590.

Germany, the EU's biggest economy, ranks 12th with 91,780 euros, Japan is 14th with 89,420, and the UK is 18th with 72,200.

Ahead of Bulgaria are the Czech Republic with 39,130 euros in 25th place, Greece with 28,970 euros in 28th, and Hungary with 28,050 euros in 29th. Next come Croatia with 22,710 euros in 30th, China with 20,810 euros in 33rd, and Poland with 19,240 euros in 35th. Right behind Bulgaria are Slovakia with 11,390 euros in 38th, Romania with 10,710 euros in 41st, and Russia with 10,410 euros in 42nd. Further down are Turkey with 4,570 euros in 46th, Serbia with 2,200 euros in 50th, and Kazakhstan with 2,180 euros in 51st.

Worldwide, household financial assets rose 8.6% to a record 268.4 trillion euros. Nearly 4 out of every 5 euros of new wealth came from rising asset prices, while new savings fell 5.4% to 4.1 trillion euros.

The report's authors say the growth came despite a rough geopolitical and economic backdrop, driven mainly by the markets in 2025. Rising stock markets and the boom in artificial intelligence, they say, are making it more and more decisive who owns assets — and so who stands to gain from the wealth still to be created.